2005 - Present
Leading 3 creative teams in digital and broadcast for Marketing and Promotion to audiences in the Middle East, Africa, USA & Europe. 11 direct reports in creative strategy, direction and production. Working with 5 clusters & 10 members affecting all areas of the business including decisions in strategy, budget, and communication. Accountable to CEO and Group Directors for rating and financial performances.
24 Wins and nominations in last 8 years at various international and regional award festivals like PromaxBDA Global, and recently Cannes Lions, affirm the quality we aspire. Others include The Asian Television Awards, The Shark Awards, Dubai Lynx, MENA Cristal and GEMAS Effie.
NEW MEDIA meets revenue & subscription targets for app downloads, website hits, mobile content & TV interactivity and competitions.
MBC 3 continues to lead as the region's #1 kids channel and improved on commercial performance through events, merchandising and bespoke commercial campaigns.
MBC ACTION remains in the top 10 channels (All Adults) with a strong brand identity across multiple platforms. Pioneers of integrated campaigns and highly successful with blue chip brands.
CSR campaigns to invigorate the public to take action to help specific charitable causes - including one of the world's biggest Social Media-led CSR campaigns, Tweet to Donate, raising 1 Million Saudi Riyals in 10 days.
Pioneered "PromoNation", a series of talks and workshops in creative marketing for college students in U.A.E., leading to internships and possible placements in MBC.